Statistics and videoanalytics - Understand your audience!
Measures efficiency of the campaign using built-in web-cams and evaluates conversions and OTS count, age/gender analysis, dwell-time, A/B testing of advertising messages. Optionally – recognition of beards, glasses, hair length, and color, emotions.
Targeting – most of our solutions could be equipped by webcam to analyze the audience and run a script that targets advertising messages based on age and gender of the audience in front of the built-in camera. This solution is GDPR – friendly.
Optional: Programmatic advertising is suitable for additional equipment monetization.
VIP greeting – personal digital messages for important guests or top-management. Screens are equipped with built-in web cameras, which are scanning space in front of the screens. The script which is a feature of the software changes the content when a certain face appears.
Advertising services\programmatic – This targeted advertisement is triggered by an event (face attributes, time, mac address) received from internet advertising agency’s platforms. The client pays for every show\view (CPM\CPV). Additional monetizing solution for digital carriers.